Anyone who has used the
internet, read the news paper, listened to the radio, turned on the TV, or
talked to anyone who has in the past 24 hours has doubtlessly heard that Steve
Jobs passed away. In a country where the
super rich as a whole are demonized by society for their wealth, he enjoyed
incredible popularity in his time. While
we all praise his numerous inventions and the steps he took to make the
computer accessible to the common people (apparently he innovated the mouse and
cursor in computers), I’d like to take a minute to appreciate his life from an
economic standpoint.
When we look at where he came from, Jobs started as a man
with an idea. Through the founding of
Apple Computer, he became an entrepreneur in a class he shared only with Bill
Gates.
I will refrain from going into further detail about all
the things he designed and the Apple Empire because everyone already knows what
he’s done. So instead of Jobs the
inventor, I’d like to look at Jobs the entrepreneur and what people like him
mean for the economy.
But before going there, I’ll spend a bit on economic
growth. How does the economy
“grow”? That is a long discussion and
there are many ways of measuring it. A
general way is to measure the output of an economy as a result of physical and
human capital. Physical capital would be
buildings, factories, machines, roads, etc.
Human capital would be hands, feet, brains, brawn, etc. Human capital does work and designs
technology while physical capital facilitates the production of goods and
services. So by working together, humans
and machines produce the things we use today. A nice way to grow an economy is
to build more physical capital. This
allows for the employment of more people as well as higher volume of
output. But at some point a country
reaches the point where it isn’t worth it to build more. Take a farmer, for example, if he has no
tractor, getting a tractor will be a huge boon to his farm. If he gets a second tractor, he can maybe
hire someone else to drive it and farming will go even faster. But it doesn’t make as big of a difference as
the first one did. Say he keeps on
buying more and more tractors. At some
point, it just isn’t worth it to buy more. This is the Law of Diminishing
Returns and you can see it everywhere.
At some point, Intel only presses so many chips that it isn’t worth it
to build more factories. Ford only makes
so many cars that investing in more plants isn’t worth it. So what happens when a country has reached
the limit of physical capital’s potential?
Is it not able to grow anymore?
Luckily there is a second way that an economy can grow:
through innovation. People can invent
things and come up with new technologies that allow us to produce more value
with the same amount of physical capital.
Consider the evolution of the written word over the course of human
history. Writing was first done on stone
tablets. People would spend hours and
hours engraving words into stone and only the very skilled could do it. But then at some point, papyrus and ink were
invented. All of the sudden, writing
became much faster so people were able to write much more in the same amount of
time and more people could be trained to do it.
Fast forward again to Gutenberg: the inventor of movable type
printing. He was able to produce the
printed word both quickly and at a large quantity relatively quickly compared
to writing on papyrus. Consider how
typewriters changed the game for writing again!
All of the sudden, a skilled person could write dozens of words every
minute. The most skilled, like my
grandmother when she was a secretary, could type 95 words per minute on a
typewriter. Then those evolved into
computers such as the one I’m writing on now which allow just about anyone to
write even more!
In the long-run, economic growth comes from new ideas,
from innovation that allows us to produce more with the same or less amount of
physical resources as before. We see
this happening in writing and in just about every industry from lighting to
textiles and automobiles to telephones.
This is just the kind of growth that came about through the efforts of
Steve Jobs.
Because we live in a free market, Jobs had the ability to
design something, sell it for profit, and use the money he earned to fund
future development/innovation as well as personal gain. Essentially, the Apple 1 that Jobs and
Wozniak (his underappreciated co-founder) built in 1976 allowed eventually for the
creation and sale of over 250 million iOS devices (iPod Touches, iPhones, and
iPads), plus hundreds millions more of computers, peripherals, other iPods, and
software. Furthermore, Apple employs
thousands of engineers, designers, lawyers, public relations managers, sales
representatives, and others. The
manufacture of Apple’s goods provides employment to thousands more in the
United States and abroad. Plus we can’t
even begin to appreciate the body of work that has been accomplished through
the use of Apple products. All this
growth came from a man who had some ideas and introduced them to the world.
So when our economy is stagnating, the way to make it
grow in the long-run isn’t by the government hiring people to build bridges and
roads and schools but rather to encourage innovation and invention. That is why I said in the beginning: we need
more Jobs.
from the Apple frontpage
Very interesting writeup. I'm curious, what do you think of OccupyWallstreet?
ReplyDeleteOh, and a minor nitpick:
http://www.scientificamerican.com/article.cfm?id=origins-computer-mouse
Steve Jobs didn't really 'invent' anything - he knew how to market what his engineers made. Steve Wozniak made the real innovations, and Jonathan Ive made them pretty. (Google both for more information on them, I don't like link spam.)
To be sure, Jobs was INSTRUMENTAL in making Apple a success. He had a vision, and made sure that his engineers lived up to it. Most companies don't micro-organize to the point of near-perfection - it's my understanding that that is exactly what he did. More companies should follow his example: Find someone with a vision of the future and organizational abilities, and put them in absolute control of the policies, practices, and R&D teams.
What it came down to is he new how to organize the talent under him, and market it as something 'magical', and because of the standards and vision he held folks like Ive and Woz to, the resulting products were almost believably magical in the face of a visionless and stagnant competition.