Wednesday, August 15, 2012

What is the Economy?

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Most people have some idea, to a greater or lesser extent, of what the economy is.  However, a lot of confusion exists.  A friend once encouraged me to watch a video on YouTube because it “had to do with economics”.  In reality, it was just a video about “sustainability” and anti-corporatism.  It was an honest mistake, but upon reflecting later, I realized that it might be good to do a post telling what the economy is and is not.
            A long time ago, when civilization was mostly tribal, there was not much of an “economy” as we know it.  People would grow food, hunt food, gather food, and perhaps go to war if they were bored.  At some point, people realized that different people were good at different things.  Some were good at farming, others at making tools, and still others at yet other skills.  This gave rise to what we call the “division of labor”. In a society that operates with a division of labor, people do what they are good at doing and trade with others for what do not do.  A smith would make tools and trade with the farmer for food.  They would both be better off in the end because they were able to procure something that they didn’t have to make themselves and only had to do the one thing that they were good at.  The division of labor gives rise to a social system characterized by specialization and trade.  The extra benefit of specialization is that when a person focuses on one vocation, he is able to acquire more and more skill, as well as innovate in his field.  This is the time in history when we see the first big jumps in technology. 
            Fast forward to a later point in humanity’s history and we see the invention of money.  What is money and why was it made?  There was a need for some medium that could store value permanently.  This need is perhaps most clearly seen in farmers who, in the absence of a method of storing value, could only trade during the times that they had a fresh harvest.  In those times, they had plenty, but the stocks did not last long enough that they could trade for other necessities during the rest of the year.  Another problem with a society based solely on trading is: what if the person you want to buy from does not want the good that you have to offer.  The trade gets even more complicated when attempting to trade something of little value, say corn, for something of great value, a guitar.  What if the guitar is worth a couple thousand ears of corn and the guitar maker won’t trade for it because he does not want to have to deal with carrying around those thousand ears?  Yet there is a rub because guitars by nature cannot be divided into some smaller segment that can be traded for fewer ears.  Money was invented to solve all of these problems.  Whatever form it has taken throughout history, money has shared these characteristics: it holds value permanently, is easily divisible into smaller parts, and is universally (or at least widely) accepted by everyone in a region.  With the creation of money, people were able to specialize even more because they did not have to worry about their product being immediately marketable to an end user.
Ludwig von Mises, author of "Human Action"
            Adam Smith wrote about the growth of a society from specialization and trade in 1776 in his book The Wealth of Nations.  This sparked the Industrial Revolution which saw specialization increase to such an extent that a person’s sole occupation might be the creation of a firing pin of a gun.  Trade expanded too so that each country could take advantage of its own natural resources and the skills of its labor force and trade with other countries for their products.  This is where we get the idea of an “economy”.  An economy is the sum of the resources that are used and the products that are made and the processes by which they are exchanged in a society as well as the actions of the people who participate in them.  Civilization has progressed a long way since the days of hunters and gatherers and has become nuanced enough that no one person or group of individuals can hope to understand it fully, but it does not keep us from trying. Economics at its very core is the study of human action, how people use resources for the betterment of themselves and of humanity. 
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Friday, August 3, 2012

Mind Games: The Role of Advertising in the Competition of the Coca-Cola and Pepsi Companies

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This is the term paper that I wrote for a game theory class called "Competition and Strategy". I believe it to be a prime example of my writing and thus thought that it would be good to share here.

Mind Games
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