After working for some time at a company which
specializes in automating a touch-heavy component of the mutual fund business
(intermediary compensation between brokers and their dealers), the things I had
heard about the finance industry being behind the times suddenly became very
real. People from within the industry
would confess to using infrastructure and technology from the 1970s yet had no
plans to change it because their companies had enough money to continue being
inefficient. Having seen and heard other
horror stories over my years of working in finance, it is incredibly clear that
the majority of the industry is in major need of a makeover. Yet it is slow in coming because incumbent
leaders (financial advisory firms, investment banks, brokerages, etc) are
monoliths that face neither competition nor the resource constraints that cause
companies in other industries to innovate.
It is customers that are implicitly punished with high management fees,
delays in transaction processing, and other inconveniences associated with
failing to keep up with the zeitgeist.
Luckily,
in the 21st century there has been a renewal of interest in the
money management space which has led to all kinds of new tech startups like
SigFig, Betterment, FutureAdvisor, PersonalCapital, Mint.com, Nutmeg in the UK,
etc have been pouring immense energy and resources to pick up the slack with
the ultimate goal of making it easier for non-finance people to enjoy
transparency in knowing where their money is going and how it is performing
better than it would be if it sat in a bank account or some other investment
service.
It is
in this context that Wealthfront comes in.
The cause of making investing better for the people is a noble one and
they have picked up a lot of publicity lately for doing just that (and also for
closing a massive round of new funding).
Like many investment services, Wealthfront automates the complex process
of finding a perfectly balanced portfolio.
Yet what makes them unique is the low management fees (and no
commissions) which allow the service to be utilized by the general public. All
of the sudden, esoteric investment strategies, daily rebalancing, tax-loss
harvesting, and other features previously only available to a lucky few are at
the fingertips of anyone who cares to sign up.
People
have noticed. Wealthfront’s massively
disruptive business has garnered them over a billion dollars of assets under
management in just two and a half years. It will be interesting to see if traditional
finance institutions take notice enough to alter their own businesses to keep
up with the times. It seems unlikely,
but in the face of such new technology from Wealthfront and their peers, it
might be hard to stay relevant for the generations of investors going
forward. I’ve always enjoyed helping
friends get started with investing and offering specific guidance with which
securities to pick. Yet after reading
about the automated investing industry, I think my direction for them will be
much more succinct going forward.