Friday, August 3, 2012

Mind Games: The Role of Advertising in the Competition of the Coca-Cola and Pepsi Companies

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This is the term paper that I wrote for a game theory class called "Competition and Strategy". I believe it to be a prime example of my writing and thus thought that it would be good to share here.

Mind Games

1 comment:

  1. Pretty great paper, but I have to ask: what was the effect of removing the cocaine from coca-cola?

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