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Friday, August 3, 2012
Mind Games: The Role of Advertising in the Competition of the Coca-Cola and Pepsi Companies
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This is the term paper that I wrote for a game theory class called "Competition and Strategy". I believe it to be a prime example of my writing and thus thought that it would be good to share here.
Mind Games
1 comment:
Benny Mattis
August 3, 2012 at 12:51 PM
Pretty great paper, but I have to ask: what was the effect of removing the cocaine from coca-cola?
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Pretty great paper, but I have to ask: what was the effect of removing the cocaine from coca-cola?
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